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Sunday, October 19, 2014

Rimmel Lasting Finish 25 Hour Foundation True Ivory - Swatch and Review

A few weeks ago, I was stalking Walgreens to see if any new collection or product made it to the shelves but I didn't really find anything of interest. However, when I got to the Rimmel stand and saw that they had a BOGO sale, I decided to try out this long lasting 25 hour foundation.

  • Plastic squeeze tube. It's practical and I prefer that to a bottle without a pump. 
  • 1 oz or 30 ml

  • True Ivory is a neutral light/medium shade with neutral undertone. I thought that the shade range is slightly darker than it should be. Most ivory foundation are a bit light on me but this one is a perfect match for my skin tone. 
  • The foundation yields a medium coverage that can be built up to full coverage. It does set rather quickly. I find it easier to apply one area at a time. It dries down to a satin finish. 
  • It feels a bit sticky on the skin. I don't really like that but I can deal with it. 
  • It's quite long-wearing, although I wouldn't vouch for 25 hours. At 8 hours, I noticed very subtle fading. It definitely hold up in hot and humid weather. However, it doesn't control oil and shine so I still find my skin a little shiny. 
  • it has a floral scent that lingers for a little while.

Final Thought

It's definitely long-wearing and holds well against sweat and humidity. I also like the finish and the medium-full coverage but I don't like the slight sticky feel. I think for the price, it's definitely worth a try if you want a long-wearing foundation with an affordable price tag.

Rating: 8/10

Price: $6-$7
Availability: Walgreens, CVS, Wal-Mart, Target


  1. This sounds amazing! I really want to order this online as soon as I can! I'm shade 103 as well in rimmel's foundation line. Rimmel used to sell here in singapore but has been pulled off our shelves for a few years now, we only have their polishes now!

    1. aw man I wonder why? I hope you get to try it.


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