That's pretty bold of ELF to slap maximum coverage on the packaging, heck a claim like that sure makes me wanna find out if it's true because I would love it to be.
- Flat plastic squeeze tube. I think this is a pretty generous amount for a concealer.
- .7 oz or 20 ml
- I got the shade Sand, which is a light neutral color and the perfect match for my skin tone, which is about NC25 in MAC shade if that helps.
- Texture is creamy and easy to blend. Pigmentation is good but does not offer maximum coverage unfortunately. I say it gives light to medium coverage and honestly this feels more like a foundation than a concealer. I read some people use it as a foundation so I tried that myself and I too like it much better that way.
- it doesn't wear very well as a concealer and offer little coverage to my acne scar. As a foundation, it evens out my skin tone and stay put through most of the day.
Maximum coverage is misleading. It's medium coverage at its best. Honestly, I think they should've just called this a foundation because I think it suits it better that way. If you're looking for a heavy duty coverage concealer here, you will be disappointed. If you're ok with medium coverage, I think you'll like it.
Have a nice weekend! :)